{
  "site": "dubai",
  "slug": "idriss-al-rifai-fetchr-gps-delivery-mena",
  "versions": [
    {
      "record": {
        "v": 1,
        "publication": "Dubai of Tomorrow",
        "domain": "dubaioftomorrow.com",
        "slug": "idriss-al-rifai-fetchr-gps-delivery-mena",
        "url": "https://dubaioftomorrow.com/post/idriss-al-rifai-fetchr-gps-delivery-mena/",
        "cardNo": 7,
        "series": "2026",
        "title": "The Operator Who Made the Customer the Address",
        "date": "2026-03-15",
        "category": "Logistics",
        "card": {
          "founder": "Idriss Al Rifai",
          "company": "Fetchr",
          "founded": "2012 · Dubai",
          "raised": "$41M total",
          "backers": "New Enterprise Associates",
          "strap": "GPS-first delivery replacing street addresses with phone pins.",
          "moves": [
            "2012 · Built on the phone-as-address insight",
            "$41M · Raised, NEA landmark round",
            "7 · MENA markets served"
          ],
          "verified": "2026-03-15"
        },
        "contentSha256": "d29331138a561d0783214d7081d2489eef160d9b727c294632c65b9e5587b7d0",
        "prevSha256": null,
        "recordedAt": "2026-07-04T05:21:40.237Z"
      },
      "sha256": "59b8b3c2d57e579ca4d721069cb5f6045a1f8ba6e65b88c7cdd114a2af69c0a3",
      "materialSha256": "79c872af6aadfa5e9024746061294c9cf9bdbddd1f62a6fc9a1f0b6ff5ab07c0",
      "otsStatus": "pending",
      "otsBase64": "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"
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}