Category Sponsors.
Principal Partner.
Dubai of Tomorrow · Partnership
Support an editorial category or become the Principal Partner. Each agreement names the edition, placement, term and price.
Paid partnerships. Clear terms.
Category Sponsors support an editorial category such as Fintech or Proptech. Principal Partner is the highest tier, presenting the publication in the band currently occupied by Proptefi. Both use that existing placement area on the agreed pages; neither places advertising inside a founder record.
The written order names the category, regional edition, surfaces, start and end dates, price and delivery commitments. A network package must name every included edition. Renewal and pricing are agreed separately; placement and rates are not permanent.
One Principal Partner may hold the presenting placement for each agreed edition and term. Category sponsorship does not imply exclusivity against competing advertisers. Any additional exclusivity must be expressly defined in the order and cannot conflict with an existing booking.
Three claims. All enforceable.
Disclosed at the placement.
Paid creative is labelled Paid partnership where it appears, including its accessible description. Proptefi retains a separate publisher credit. Until a paid partner is configured, the existing Proptefi band remains a disclosed house mark.
Publication follows the evidence.
Machine review and evidence gates determine admission to the record. A partnership does not buy a profile, change a claim, or bypass those gates.
Approved sponsor copy.
The publication drafts the paid copy from the sponsor brief, assets and substantiated claims. One consolidated revision and approval of the sponsor's own paid creative are included. Supplied copy is subject to editing and acceptance. Approval never extends to articles, records or research.
Also enforced: partners do not pick which founders are profiled and do not see articles before they ship. They receive a delivery report, not a draft review. Paid placements are disclosed where they appear. The full editorial policy is on the About page.
What an agreement includes.
Defined placement and term.
Category Sponsor supports a named editorial category. Principal Partner presents the agreed edition. Both use the existing presenting-band area on the contracted pages, outside record content. Live web placement ends with the agreed term.
Creative and sharing rights.
The sponsor permits use of its approved name, logo, link and creative for the contracted placement and term. The sponsor may share approved paid creative with attribution. Editorial ownership stays with the publication; article reprints require a separate written licence.
Delivery and reporting.
The agreement defines delivery reporting and a replacement placement or other agreed make-good for undelivered contracted inventory. Audience size, impressions, commercial outcomes and future-region access are not guaranteed.
Newsletter, when ready.
Newsletter placement is available to discuss or reserve conditionally. A first send is confirmed only after signup, inbox delivery and unsubscribe have been verified. No fixed cadence or launch date is promised, and undelivered newsletter inventory is not charged. Sent newsletter archives retain their original paid-placement disclosure.
Publication stays independent.
No partnership includes early editorial access, approval of coverage, an implied endorsement, a guaranteed profile or a bypass of machine review and evidence gates.
Agree the scope. Then the price.
Pricing is quoted against the category, edition, placement and term. The written order confirms the paid creative, delivery commitments, rights and any expressly agreed exclusivity before a placement starts.
Send the brand, preferred category or Principal Partner tier, editions and dates to discuss availability.
Availability is confirmed for the requested scope; no unverified seat count or delivery date is promised.
Brands that build with the founders the publication writes about.
A right fit: regional banks, sovereign-adjacent investment vehicles, infrastructure providers (cloud, payments, identity), professional services firms serving the founder economy in MENA, and category-leading product companies whose customers are founders.
A wrong fit: brands expecting editorial influence, unsupported advertising claims, or rights outside the agreed placement.
Every proposed placement is subject to availability, copy acceptance and written agreement.
Why is pricing not on the page?
Price depends on the category, edition, placement and term. A quote and written order define the package before it starts.
How fast can a partnership go live?
The start date is confirmed after scope, creative and operational readiness are accepted. Newsletter placement remains conditional on verified signup, delivery and unsubscribe; a reservation is not a guaranteed send.
Discuss a partnership.
Email boban@proptefi.com. Include the preferred tier, category, editions and dates.